![]() This question helps you define the “capital” part of your campaign: how much do you want to raise? Questions for Funding Goals and Resources What is the financial goal of the campaign? Having a realistic time frame set at the beginning will help your organization stay on task and work together to keep things moving at a steady pace. Most take 2-3 years to complete, depending on your goal. What is the projected time frame?ĭid you notice the second part of Donor Search’s definition?Ĭapital campaigns don’t last forever. Are you planning on building or purchasing a building? Buying some land? Creating an endowment fund? Whatever your targeted purpose and scope is, be sure to be clear and provide as many specifics as possible so you can plan accordingly. Donor Search defines a capital campaign as “a targeted fundraising effort that takes place over a defined period of time.” Your job in this planning stage is to determine the focus of the targets. The more specific you can be, the better. What is the clear purpose and scope for the capital campaign?Ī strategic plan outlines clear goals for your organization as a whole, but you need an equally detailed vision for your capital campaign. A good indication of ownership is that the board has developed a financial plan to support the goals and objectives of the strategic plan.”Ī current and well-executed strategic plan will help set you up for success in your capital campaign. In the Association of Fundraising Professionals (AFP) guide “ Getting Ready for a Capital Campaign,” author Linda Lysakowski notes that “It is also crucial that the board ‘own’ or buy into this strategic plan. You should revisit and revise as changes occur. Your strategic plan isn’t something you set and forget, either. They provide a host of benefits such as:Īn actionable path to accomplish the organization’s mission Strategic plans are essential to nonprofit success. (We’d like to thank Andy Eber at Partnership Resources Group for assistance with this article.) Questions for Fundamental Planning Does your organization have a current strategic plan? Starting in this phase can feel a bit intimidating, which is why we’ve laid out a set of key questions your team can use to frame your planning efforts.Īnswering these questions will help you and your team gain an accurate and clear understanding of the campaign description, size, and scope. This phase includes laying out your goals, establishing your strategy, and setting deadlines. ![]() Capital campaigns that end well, start strong.Īs we referenced in our recent article, successful capital campaigns begin with a comprehensive planning phase.
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